Starting in April 2012, FAB expanded its Artist Services to include our Member of the Month (M.o.M.) program. Every month FAB works directly with one of our 28 members to spotlight their special activities through promotion: blogging on East Village Arts, social media and messaging, creation of new video content, and more.
June 2013: New York Theatre Workshop
As part of New York Theatre Workshop’s M.o.M., we created a special blog post about their work at the intersection of artistic incubation, production, and education. With the debut of NYTW’s show, Sontag: Reborn, FAB also featured several special discount tickets promotions as well as social media posts highlighting fun facts about Sontag. Additionally, FAB reviewed Sontag: Reborn on East Village Arts, praising the performance of Moe Angelos and the Builder’s Association collaborators.
April 2013: Wild Project
In April, FAB took the month to spotlight our newest member, the Wild Project. Wild Project has shown great enthusiasm for the FAB community, participating in events including Load OUT! and the FAB! Festival 2012, before joining us as an Affiliate Member in Spring 2013. FAB promotedAlondra Was Here, Sleeping Rough, and Wild Project’s lineup of three summer festivals through E-marketing, social media, and East Village Arts.
March 2013: The Ukrainian Museum
Every year, the Ukrainian Museum kicks off the Easter Holiday with workshops on traditional Ukrainian Easter traditions, from decorative Psyanky (Easter eggs), to traditional Easter breads. FAB spotlighted these workshops as part of the Ukrainian Muesum’s M.o.M. feature through our social media and wrapped up the month with a special e-news feature on Kinofest NYC 2013.
February 2013: The Living Theatre
February marked a momentous time in the history of The Living Theatre as they bid adieu to their old home on Clinton St. While many media outlets aimed to sensationalize the so-called “death” of The Living Theatre, FAB celebrated the Theatre’s history and significance to our cultural community through social media and M.o.M. blog posts including “Dreaming of a Beautiful Non-Violent Anarchist Revolution” and “Socialism for Dinner, Anarchy for Desert.” FAB also held a video interview with Jen Emma Hertel, who explains how The Living Theatre will in fact live on outside their old space (below).
January 2013: Metropolitan Playhouse
To kick off 2013, FAB worked with Metropolitan Playhouse as M.o.M. to promote their Founders Festival, bringing a theatrical focus to the American Revolution and the Founding Fathers. In addition to offering a discount for all shows, FAB reviewed Civilized (which was created by the New York Neo-Futurists, another FAB member) and created a video promo with the Writer and Director of My First Lady (below).
December 2012: Performance Space 122
As the year drew to a close, FAB spotlighted Performance Space 122 as M.o.M. Through social medial, FAB helped spread the word about PS122’s upcoming COIL Festival. Using our newly revamped tumblr page, FAB created posts to promote various experimental theater and dance shows in COIL, while also offering a discount to PS122’s annual Red + White Party.
November 2012: Alpha Omega Theatrical Dance Company
FAB featured founding member Alpha Omega Theatrical Dance Company as November M.o.M. in anticipation of their 40th Anniversary Season. In addition to blogging and messaging about AOTDC’s season, FAB also use video content of the company captured at our annual FAB! Festival to create a special promo video for the performance (below).
October 2012: Horse Trade Theater Group
After a brief hiatus in September, FAB jumped back into the M.o.M. program in October by promoting Horse Trade Theater Group. In addition to offering special discounts to performances, we highlighted HTTG’s 14th Season, spotlighting their resident theater companies including The Drafts. We also highlighted their ongoing monthly offerings by giving readers a taste of Penny’s Open Mic Night on East Village Arts. Through our weekly email, we helped spread the word about applications for HTTG’s quite popular 2013 FRIGID New York Festival.
August 2012: Nuyorican Poets Cafe
FAB highlighted Nuyorican Poets Cafe as our M.o.M. to wrap up Summer 2012. As one of the most happening performance venues in the Lower East Side, Nuyorican had no shortage of unique performances to explore as the summer drew to a close. FAB blogged about and promoted performances including Afro-Peruvian Jazz Secrets, EPIC Win Burlesque, as well as Nuyorican’s staple weekly events.
July 2012: IATI Theater
In July 2012, IATI Theater hosted its Performing Arts Marathon (PAM Festival), featuring eleven ground-breaking shows by performing artists from North America, Latin America, Western Europe, and the Middle East. FAB honored IATI as M.o.M., featuring special discounts to PAM shows, producing numerous reviews of performances (Nella Foresta and The Whistling Mortician), and filming FAB Minute video interviews with participating artists like Loren Escandon (below).
June 2012: WOW Cafe Theatre
In the wake of Pride 2012, FAB featured WOW Cafe Theatre – a women’s theater collective with deep roots in the East Village – as June M.o.M. FAB featured insider perspectives on the history and happenings of this unique organization, and worked with individual members of the collective to promote events including Coming Out Muslim,BIG EXCELLENT 20TH REUNION, Hypergender Burlesque, and more. FAB also made video content with WOW member Piper Anderson (below).
May 2012: Duo Multicultural Arts Center
In late April 2012, Duo Theater was announced as one of 40 Sites in New York City eligible for Preservation Grant from American Express and National Trust for Historic Preservation. FAB subsequently promoted Duo Multicultural Arts Center as May M.o.M., working to spread the word about the history and importance of Duo Theater to the performing arts community through pieces on East Village Arts, including:
April 2012: Downtown Art
FAB kicked off its M.o.M. program with a focus on founding member, Downtown Art. A teen company with a flare for the history of the Lower East Side, Downtown Art spent the month of April rigorously preparing for the debut of Bowery Wars, Part II, which opened in May, 2012. In addition to promoting Bowery Wars, FAB worked with Downtown Art to spread the word about their numerous workshops for teens, while also promoting their beautiful rehearsal space (made available to emerging choreographers through ourDance Block program).